Saturday, February 16, 2008

CeBIT 2008: Plastic-free customer loyalty in CardSpace

Found this interesting press release today:

fun communications GmbH from Karlsruhe is the first provider to present a customer loyalty system on the Internet based on the CardSpaceTM technology from Microsoft®. The fun WebCard Loyalty portal creates strong customer loyalty with User Centric Identity Management in a single application.

Karlsruhe, February 7, 2008 Karlsruhe, 7th February 2008. CeBIT 2008, Hannover, 4th - 9th March 2008, Hall 6, Booth E12: fun communications GmbH, the specialist for Identity Management, will be presenting "virtual customer cards", the very first customer loyalty system for the Internet, at the Microsoft® IT Security booth in Hall 6, Booth E12. The fun WebCard Loyalty portal combines User Centric Identity Management and customer loyalty in a core application. Via a public portal, every dealer or portal operator is able to issue its own virtual customer cards, so-called Managed Cards, that are based on the CardSpaceTM technology from Microsoft®. These virtual cards can not only serve as a reliable means of authentication and authorisation, but can also be used for bonus programmes and coupon promotions.

Taking the approach of the "virtual card", which is also visually present to the customer on the desktop, the customer loyalty aspect is emphasised in an extremely cost-effective manner. The bonus cards that are so popular with customers have now moved into the virtual world of the Internet. Registering at an acceptance agency on the Internet is a simple process for the customer and just takes a few clicks; a renewed registration is not necessary here. The self-determined forwarding of personal data (User Centric Identity Management) to the acceptance agency by the customer simplifies and shortens formal processes, for example order processing. The acceptance agencies for the virtual cards on the Internet benefit from the high quality of the data and the wealth of possible marketing measures in conjunction with the card.

The fun WebCard Loyalty Manager developed by fun communications allows everything to be controlled using a standardised interface, beginning with the layout of the virtual card and its structure, over the rollout of the cards to the customers and the administration of the underlying customer base, through to tracking success using a wide range of statistics. The underlying SOA approach ensures that the system can be deployed in a multitude of different scenarios with varying scalability requirement profiles.

fun communications GmbH as a partner of Microsoft Deutschland GmbH at CeBIT 2008: Hall 6 Booth E12

© All the company, product or service names mentioned here can be trademarks or service marks of the corresponding owners

More infos at and

No comments: